VIDEO DIRECTOR CLARENCE PETER SLAPPED BY DIRECTOR J
Clarence Peter, Unlimited LA and all the other popular directors in the limelight… They are currently ruling over the music video market, and as time passes they go on showing off their talent trough celebs latest hits. They shoot anywhere they feel like it would make sense and they come up with unique concepts that seem unbeatable. They are basically rulers of the industry; without them there wouldn’t be any music videos and without music videos the music world would be so boring! Every year the directors market increases on value. Years ago directors weren’t as important as now. A directors job is even more delicate than the one of an artist. Just as years grow, ideas and marketing strategies grow as well and the directors all come up with their own unique idea. Sadly some of these selling points they have loose on value over the years and their career drops. Most of them have a limited time in the market before the newcomers take over with their own concepts. Now another one came up and broke that law by bringing up something that can’t possibly loose value, at least as long as music videos are relevant. Director J brought up the ‘get them with what they want’ strategy and makes it beneficial in multiple ways for artists. Currently he’s on partnership process with a few brands including Eva waters and BIG shock! Energy. These brands are going to sponsor 50% percentage of his future clients videos. He recently shot the first ever video with this strategy which is going to be released in the nearest future. So it is a guarantee that this is going to keep his career up because who doesn’t want his/her video to get half sponsored? Everyone needs money, right?So by the time Clarence, LA, and all the other directors retire at some point DJ will still be out there shooting half budget videos for artists… What a slap in the face for all the rest, I mean who would want to have such a huge competition? Anyways, Jokes by side, All of the directors are unique in their own way and actually I would find it very exciting if they’d insist to collaborate and shoot a video together!